Egg hatched in 2003 when designer Susan Lazar decided to create a lifestyle brand with a “soul” that focuses on the love that exists between parents and their children. Egg celebrates the bond that connects all families. Egg is designed around the needs of stylish mothers and their children with natural fabrics and clean modern designs at an affordable luxury price point. The result is fashionable, yet timeless, baby and children’s clothing of the highest quality. Egg is recognized among celebrities including Jessica Alba, Gwyneth Paltrow, Cate Blanchett, Natalie Portman, Julianne Moore, Amy Adams, Jennifer Garner and more.