GIFTS for the kid who has everything!

What size clothing does my child need?

Melissa Troise

Posted on May 16 2018

Kids' Boutique Clothing Size Guide - by Brand and Season

We know: you see something your child will love online and you want to order it for him or her, but you are not sure what size to get, especially from a kids' boutique with 40+ different brands. You don't want to go through the hassle of exchanging (though our new return app makes it super easy since you can print our your shipping label, and exchanges are completely free!)  

Every kids' designer clothing brand runs differently, and within each collection each style runs differently.  

To solve your problem, I have created this IN SEASON STYLE GUIDE for our most popular brands.  My notes are based on watching kids try on the clothing in our store on a daily basis, and on how the clothes fit my kids.  

If you have questions about items not listed here, please feel free to email me personally at  


Paper Wings clothing generally runs large.  We have been carrying this brand for 11 years and are the largest stockist in the world, so we are used to their sizing patterns. They cut things generously because the designers of Paper Wings believe that children's clothing should be made for kids to grow.  That's why they make a lot of their styles adjustable with drawstrings and ties, and why many of their styles can last for a year or even two.  The fit is also meant to be looser.  This is again a philosophy of the designers, not a mistake.

Here are my notes on the Spring and Summer 2018 collections. Anything not mentioned below fits as normal Paper Wings styles do - generously cut so you can order the child's normal size and expect to get a lot of wear out of it.

Flower Garden Leotard with Frilled Skirt and Spring Horse Leotard with Frilled Skirt Though this style in the past has run very small, Paper Wings seems to have corrected the sizing as it is now much more true to size.  Note that this is a leotard with an attached tutu, and is not a dress per se.  The top is wide but adjustable with the elasticized ribbon closure.

Indian Elephant Bustle Back SingletSmile All Day Singlet, and Tropical Racer Back Singlet This style runs extremely large, especially in the larger sizes.  Please size down 1-2 sizes depending on the fit you want.  My older daughter wears a consistent size 12, and takes an 8 in this top.  It can be much too wide under the arms if not sized down.

Frilled Swing Top  This style runs large.  Size down at least one size.  It is cut to be flowing and with a longer length.

Spring Horse Frilled Maxi Dress, Eastern Butterfly Maxi Dress, and Leopard Maxi Dress This style runs large.  Size down at least one size for the proper fit.  My younger daughter is a solid size 7, and wears a 6 in this dress.  The fabric is very light and airy, and this dress works great for transition from beach to dinner!

The Butterfly Garden and Fairy Print Bomber Jackets do now and have always run about two sizes small.  You'll want to size up on those.


We have long been the largest stockist of Joah Love for boy and girl in the USA, so we well know this brand!  It used to run quite small, but the sizing for the most part has been adjusted over the years.

This season, we found one notable sizing discrepancy.

All of the Joah Love girls' skorts run extremely small.  We recommend sizing up 2 full sizes.  My size 7 daughter wears a size 10 in these skorts (Joah Love does not make a 7); the 8 is still too small.

We find the boy shorts  this season to run slightly small in both waist and length.

Otherwise, we are finding Joah Love both boy and girl to run true to size this Spring.  


Chaser seems to have changed its sizing a bit this season.  The love knit raglan pullover style - both the Island Blue Hearts Raglan Girls Pullover and the One Love Raglan Girls Pullover, which previously ran very small, now is running a size large.  Unless you want room to grow in this style, we recommend sizing down.  

The Unicorn Print Girls Dress, the Cami tanks, and the ruffle shorts run wide.

We have found the rest of Chaser Kids to be mostly true to size this season.

Stay tuned for more sizing updates!




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